Heidegger vs. Scheler: Part I, Introduction

"...a human being's 'Being-in-the-world' is better characterized morally and practically as a 'Being-toward-value'."

Do not the implications of this passage from John White's, Ecological Value Congition and the American Capitalist Ethos, speak volumes about the core difference between Heidegger and Scheler? I will do my best to spell out my take on these implications at a later time.

Of course my roommate assumes this Schelerian notion of 'being-toward-value' is rhetorically depleated and "unabashedly ontic." However, the question, I think, is rather one of an adequate discription of human experience in-the-world. And the war between Heidegger and Scheler, via Dominic and I continues to rage...